FINRA Proposes Amendment to Require Members' Web Sites to Link to BrokerCheck

FINRA filed a proposed rule change with the SEC to amend FINRA Rule 2210 ("Communications with the Public"). The amendment would require each of the Web sites of a FINRA member firm ("member") to include a "readily apparent reference" and hyperlink to BrokerCheck.

According to the proposed rule, the reference and hyperlink to BrokerCheck must be on (i) the initial Web page that the member intends to be viewed by retail investors; and (ii) any other Web page that includes a professional profile of one or more registered persons who conduct business with retail investors. These requirements would not apply to a member who does not provide products or services to retail investors, or to a directory or list of registered persons limited to names and contact information.

See: Text of the Proposed Rule Change.