Financial Trade Groups Urge FCC to Revisit Telemarketing Rule

A coalition of industry associations commended the Federal Communications Commission ("FCC") for proposing to eliminate or revise its "revoke-all" rule, which requires businesses to stop all automated communications to a consumer if they reply "STOP" to any one message.

The associations, including the American Bankers Association, ACA International, and America's Credit Unions, argue that the rule, as written, could unintentionally block essential communications such as fraud alerts, payment reminders, or power outage notifications. A recent national survey found that 62% of fraud alert recipients are concerned the rule could prevent them from receiving critical messages from their banks. In a joint letter to FCC Chairman Brendan Carr, the groups commended the agency's draft Ninth Further Notice of Proposed Rulemaking, which they say reflects long-standing calls to modernize the Telephone Consumer Protection Act ("TCPA") to better serve consumers and businesses alike.

The FCC's proposal also includes a provision that would allow businesses to designate specific methods for consumers to revoke consent. The draft notice proposes enhancements to the call authentication framework to combat fraudulent calls that impersonate legitimate businesses.

The groups are requesting that the FCC extend the current April 11, 2026 deadline to at least April 11, 2027, or six months after a final decision is made, to ensure businesses aren’t forced to invest in compliance systems that may soon be obsolete.