FINRA Requests Comments on Educating New Investors

FINRA requested comments on effective ways to reach "younger, novice investors and people who have yet to participate in investing outside an employer-sponsored retirement plan."

FINRA asked that stakeholders focus their comments on the following areas:

• what "the single most neglected area" is in investor education;

• the education methods that have worked best among self-directed investors and investors who receive advice from registered financial professionals;

• the educational interventions with the highest potential to influence investor behavior;

• the metrics used to track the results of educational interventions;

• the integration of investor education into other types of service delivery;

• how to integrate into investor education (i) lessons from qualitative or quantitative studies of target audiences and (ii) input from behavioral science professionals; and

• the effectiveness of simulated trading in investor education.