FINRA Offers Five Tips to Help Investors Avoid Getting "Fooled"

April 1st is a day to indulge in silly hoaxes and pranks. But there's nothing funny about a fraudster carrying out a scam – and no one will yell 'April Fools' to make the harm melt away. So instead of offering practical jokes, [FINRA is] marking the start of Financial Literacy Month with practical tips for becoming a smarter investor.
Gerri Walsh, Senior VP of Investor Education at FINRA
April 1st is a day to indulge in silly hoaxes and pranks. But there's nothing funny about a fraudster carrying out a scam – and no one will yell 'April Fools' to make the harm melt away. So instead of offering practical jokes, [FINRA is] marking the start of Financial Literacy Month with practical tips for becoming a smarter investor.
Gerri Walsh, Senior VP of Investor Education at FINRA

In a release issued prior to April 1st, FINRA provided five tips for investors to help them avoid "getting fooled" by fraudulent advisors and products.

The five tips were as follows:

  1. Know Whom You are Dealing with. When choosing a financial advisor, interview a selection of candidates and thoroughly check their backgrounds by using FINRA BrokerCheck®.

  2. Understand How to Work with Your Advisor. Communicate your investment goals to your advisor and make sure you fully understand a prospective investment by asking about its risks and rewards.

  3. Be Aware of Different Kinds of Investments. Consider which combination of investments could best further your goals, and make sure to fully understand everything about a product before investing.

  4. Watch out for Warning Signs of Fraud. Exercise "healthy skepticism" about persuasive sales pitches, particularly "guarantees, unregistered products, overly consistent returns, complex strategies, missing documentation, account discrepancies" and pressure tactics.

  5. Ask Questions. Ask detailed questions about the product: "[H]ow does this product work, how can it go wrong, is there a cap on the return, is it a registered product, can I sell it quickly and easily, how is the seller compensated, etc.[?]" Reject the proposal if you are unsatisfied with the answers.

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