Comment Deadline Extended for FTC Updates to "Green Guides"

The deadline for an FTC request for comment on updates to the agency's Guides for the Use of Environmental Marketing Claims ("Green Guides") was extended to April 24, 2023.

As previously covered, the Green Guides lay out principles to help users avoid potentially deceptive environmental advertising and labeling claims under FTC Act Section 5 ("Unfair methods of competition unlawful; prevention by Commission"). FTC proposed updates to the Green Guides in light of the increased interest in environmentally friendly products. The FTC's request for comment posed questions about general environmental impacts and on specific environmental topics, including (i) carbon offsets and climate change, (ii) whether packing or products are "compostable," degradable, ozone-friendly, recyclable, organic or sustainable, (iii) whether the product contains "recycled content" and (iv) the energy efficiency of the product.