Telemarketing

Overview

This page provides information on the regulation of telemarketing. Firms conducting telemarketing should be mindful that beyond the rules that are specifically applicable to telemarketing, they also must comply with rules of general application, including those relating to advertising, privacy of customer information, licensing of personnel engaging in telemarketing, and supervision of these activities. Beyond the federal law requirements, firms also should be mindful of state law requirements. Although regulated firms generally are exempted from the Federal Trade Commission rules, these rules and the related guidance nonetheless provide useful instruction as to legal telemarketing activities.

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